Sector Expertise

Baird has an integrated Consumer platform and serves clients through our Research, Trading and Global Investment Banking teams.

Baird’s Consumer Research team covers a diverse universe of over 90 companies across several industries, including Active/Outdoor, Automotive Services, Building Products, Consumer Leisure, Internet and Interactive Entertainment, Restaurants, and Broadline, Hardline, and Softline Retail. In addition to proprietary analysis on individual companies, the team’s sector expertise is underscored by a deep understanding of broader industry dynamics and trends that has been established through the execution of high-quality field research, survey work, market visits, and corporate field trips over a multi-year period. Baird’s seven senior analysts combine to have over 80 years of Consumer sector experience and are supported by a team of eleven associate analysts.

Our Trading team serves institutional money managers around the world by delivering industry-leading insights and best execution in real time with comprehensive knowledge of the markets and thorough understanding of clients’ strategic needs.

Baird’s Global Consumer Investment Banking team is one of the most experienced advisors in the middle market. The senior Consumer team has more than 142 years of collective experience in the industry and has completed more than 70 M&A transactions since 2007. The Baird team has advised public companies, private business owners and private equity sponsors on Consumer M&A transactions worth in aggregate greater than $13 billion. Baird's global investment banking and financial sponsor coverage provide an extensive network of relationships among active Consumer investors throughout the world.