Baird’s Consumer Research team covers a diverse universe of over 100 companies across several industries, including Active Lifestyles, Apparel, Footwear & Fitness, Building Products, Consumer & Automotive Services, Fashion & Wellness, Global Hotel Brands, Internet/Interactive Entertainment, Restaurants and Retail/Consumer Products & Services.  

In addition to proprietary analysis on individual companies, the team’s sector expertise is underscored by a deep understanding of broader industry dynamics and trends that has been established through the execution of high-quality field research, survey work, market visits, and corporate field trips over a multi-year period. Baird’s eight senior analysts combine to have over 80 years of Consumer sector experience and are supported by a team of associates and analysts. Baird's Consumer Research team delivers weekly, monthly, company and industry reports.