Consumer & Retail Research

Consumer Leisure & Automotive Services (Craig Kennison, CFA)
  • Monthly Boat Note
  • Retail Data
  • Wholesale Data
  • BRP Dealer Survey*
  • RV Industry
  • Boating Survey*
  • Harley Davidson Dealer Survey*
  • Polaris Dealer Survey*
  • Arctic Cat/Textron Dealer Survey*
  • Powersports Dealer Survey*
  • RV Dealer Survey*
  • MasterCraft/NauticStar Dealer Survey*
  • Independent Bike Dealer Survey*
Active Lifestyles: Apparel, Footwear & Fitness (Jonathan Komp)
  • Perspective on Recent Athletic Footwear Trends
  • Industry News You May Have Missed
  • Quarterly Earnings Playbook
Internet & Interactive Entertainment (Colin Sebastian)
  • Social Media Survey*
  • Prime Survey*
  • Monthly EBAY Marketplace Tracker
  • Semi-Annual CVNA Brand Awareness Survey*
  • Baird’s Book of Lists
Hardline & Broadline Retail (Peter Benedict)
  • Farm/Ranch Survey*
  • Wedding Registry Survey*
  • Monthly Retail Sales
  • Housing Updates
  • Monthly YETI SKU Tracker*
  • Quarterly YETI Brand Awareness and Impression Survey*
Restaurants (David Tarantino, CFA)
  • Restaurant Survey*
  • Restaurants Commodity Tracker
Softlines (Mark Altschwager, CFA)
  • Handbag Survey
  • LULU Assortment Tracker*
  • Weekly Retail Traffic Update
  • Personal Income & Outlays Report
  • “Experience” vs. “Things”
General Industrial & Building Products (Timothy Wojs)
  • Lighting Survey*
  • NKBA Repair/Remodel Survey*
  • Monthly KCMA Cabinet Data
  • Monthly ABI Data
  • Monthly AHRI Data
  • Monthly Housing Starts
  • HVAC Survey*
  • Roofing Survey*
*Proprietary Baird Surveys



Baird Research Coverage List




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