Baird's Juvenile and Toy practice has extensive experience advising best-in-class sector brands and industry icons. Our expertise covers a broad product universe sold principally through traditional big box, specialty/independent and online channels. With deep relationships with both strategic industry consolidators such as SpinMaster, Mattel, TOMY, Newell and a targeted universe of PE-backed opportunities, Baird maintains a very current and relevant knowledge base to provide the highest level of strategic insights to its clients.

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Rob Rosenfeld
Managing Director

Boris Partin

Juvenile and Toy

The above transactions were selected for their relevance to the Consumer sector and do not represent all Baird transactions. View our website at for a full list of transactions.