Performance & Lifestyle Apparel and Footwear

Return to Consumer Areas of Focus

Baird’s Performance & Lifestyle Apparel and Footwear practice has extensive experience advising industry leaders. We have deep industry knowledge and established relationships with top performance and lifestyle brands. Our unique understanding of key market and consumer trends allows us to be the architect of many of the apparel and footwear industry’s most storied outcomes.

VIEW OUR ACTIVE LIFESTYLES RESEARCH COVERAGE
Collage of running shoes, skin care, vegetables, biking and laundry images.
A Decade of Leadership in the Consumer Sector
Explore Our Leadership

Recent Transactions

Riddell, Inc.
Riddell Receives Strategic Investment from BC Partners
Augusta Sportswear Brands
Augusta Sportswear Is Acquired by Platinum Equity
Birkenstock Holding plc
Birkenstock Completes $1.5 Billion Initial Public Offering
Lion Brothers
Lion Is Acquired by Avery Dennison 
L2 Brands, LLC
L2 Brands Is Acquired by Sentinel Capital
Simms Fishing Products LLC
Simms Is Acquired by Vista Outdoor 
Fox Racing
Fox Is Acquired by Vista Outdoor 
PrimaLoft, Inc.
PrimaLoft Is Acquired By Compass
Mitchell & Ness Nostalgia Co.
Mitchell & Ness Is Acquired by Fanatics
Allbirds, Inc.
Allbirds Completes $348 Million Initial Public Offering
On Holding AG
On Completes $858 Million IPO
WSS
WSS Sold to Foot Locker
Knix Wear Inc.
Knix Receives Equity Investment From TZP
Rip Curl
Rip Curl Is Acquired by Kathmandu
Mack Weldon Inc.
Mack Weldon Receives Equity Investment from North Castle
Vionic Group
Vionic Is Acquired by Caleres
Blue Point Capital Partners
Blue Point Completes Debt Financing to Support Next Level Apparel Acquisition
Canada Goose Holdings Inc.
Canada Goose Completes $292.4 Million IPO
Badger Sportswear, Inc.
Badger Sportswear Is Acquired by CCMP
5.11 Tactical®
5.11 Is Acquired by Compass Diversified Holdings
Mitchell & Ness Nostalgia Co.
Mitchell & Ness Is Acquired By Juggernaut
Southern Tide, LLC
Southern Tide Is Acquired by Oxford
Boot Barn Holdings, Inc.
Boot Barn Completes $92 Million IPO
prAna Living, LLC
prAna Is Acquired by Columbia

 

View More Transactions

Contact a Member of Our Team

Professional headshot of W. Andrew Martin
W. Andrew Martin Managing Director
View Profile
Photo of Matthew Tingler
Matthew Tingler Managing Director
View Profile
Professional headshot of Joe Pellegrini.
Joe Pellegrini Managing Director
View Profile
Robert Foster professional headshot
Robert Foster Managing Director
View Profile
Boris Partin professional headshot
Boris Partin Director
View Profile

News & Insights

Group of adults camping next to a river
30 Years of Enthusiast Brand Expertise

Baird partners with the most prominent brands across an Enthusiast’s Lifestyle with increased momentum over the past 3 years.

Learn More
Abstract background image using shades of teal
Matt Tingler featured in Axios Pro Expert Voices

Baird's Managing Director of Consumer & Retail offers his take on the latest M&A activity in the current markets

Keep Reading
Many balancing on one foot putting on socks
Case Study: Mack Weldon

Baird’s Consumer and Technology & Services Investment Banking teams join forces to raise strategic growth equity investment for leading digitally native brand Mack Weldon.

Keep Reading
Blue sky with light streaming through the clouds
Joe Pellegrini Discusses Sale of Rip Curl in SGB Media

Baird recently advised Rip Curl, an iconic Australian surf brand, on a sale to Kathmandu Holdings Ltd. for $236 million.

Keep Reading

Learn More About Our Offerings

M&A
Equity
Capital Advisory
Restructuring Advisory